Norton Chiropractic Wellness Center

September 2007
Issue 36

The Smoking Gun

Set Free: Wellness Strategies For A Better Life!


Feature Article      Our Web site      News & Events      Healing Hints      About Dr. Norton

(Excerpted from Dr. Norton’s soon to be published book: Where Does It Hurt?  Surprising Stories and Transforming Insights for Releasing Pain and Restoring Whole Body Health)

Why has chiropractic treatment been cast in a negative light historically? The following piece of history helps explain.

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<Incredible Fact>

The American Medical Association (AMA) was found guilty in the U.S. Supreme Court in 1987 (in the Wilk v. AMA lawsuit) of violations of the Sherman Antitrust Act of 1890, which was enacted to limit monopolies. In the words of U.S. District Court Judge Susan Getzendanner following a decade of litigation, “. . . the AMA has engaged in a lengthy, systematic, successful, and unlawful boycott designed to restrict cooperation between MDs and chiropractors in order to eliminate the profession of chiropractic as a competitor in the U.S. health care system.”
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Judge Getzendanner ruled that, over a 25-year period, the actions of the AMA had resulted in serious damage to the cooperative process in health care, to the chiropractic profession as a whole, to individual doctors of chiropractic, and to the patients they served. She said the AMA was “guilty of engaging in a conspiracy.”

This travesty not only reveals how far business organizations will go to manipulate public opinion to protect their own power and financial concerns, but it has also tragically prevented a majority of people in America and the world from benefiting from chiropractic services.

How might your or your loved ones’ health care actions have been influenced by the AMA Council on Quackery, assembled solely for portraying doctors of chiropractic as unscientific charlatans?

How does this affect your thinking today, knowing that the matter of chiropractic validity was purposefully communicated to be negative?

If you have been warned against chiropractors or told they aren’t “real” doctors, I encourage you to reconsider your perspective. Given that this perspective came from a malicious source, it may serve you to reconsider, explore, and experience chiropractic and reach your own conclusions.

It’s possible that many medical care providers who hold negatively biased opinions toward chiropractors and “alternative” health care providers don’t understand the origin of their viewpoint, either.

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<Key Clarification>

In spite of this disharmonious backdrop stemming from politics and profit concerns, increasing numbers of medical doctors, nurses, pharmacists, etc. are receiving the benefits of chiropractic and referring their patients for care. More doctors of chiropractic are also building bridges of cooperation within the medical community.
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I’m convinced that a more harmonious relationship between traditional and non-traditional providers with greater understanding of each other’s services and contributions is essential for the public’s well-being.

Every day, I see the powerful healing benefits of chiropractic care with my patients. Unfortunately, because many lack knowledge or aren’t open to a different approach, countless pain-releasing and health-restoring possibilities remain undiscovered.

(View applications of this message to your life in Healing Hints below)

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Visit Our Website and the "Ask Dr. Norton" Health Forum!

Visit Dr. Norton's web site. The Norton Chiropractic Wellness Center web site is packed with a vast amount of news, tips, and health information. Also check out and interact with our new Ask Dr. Norton Chiropractic Health Forum. If you are experiencing pain, or just want more information on your health or how we do business, please stop by!

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News & Events

  1. Dr. Norton’s new book Where Does It Hurt? Surprising Stories and Insights for Releasing Pain and Restoring Whole Body Health is completed and in the final layout/design phase prior to printing. It will be available at www.WhereDoesItHurtBook.com in the next couple of weeks for Christmas gift giving advance orders. How many presents could be of greater value and importance than the gift of diminished pain and greater health? Consider the people in your life that may be suffering with pain or illness whose quality of life could be dramatically improved with your help.

  2. A special pre-publication sale of limited edition numbered and autographed copies of Where Does It Hurt? (500 total) are available for purchase Now at Norton Chiropractic Wellness Center by calling 559-490-9550 and in the coming weeks at www.WhereDoesItHurtBook.com. During our “Receive and Give the Gift of Health” pre-publication sale you may purchase one copy of this hardbound book and receive a second one FREE to share with a friend! Call today to order.

  3. Go to www.DrMatthewNorton.com now to request your free copy of my CD “I Could Feel Better, But…” Confronting the Top Ten Myths and Misconceptions of Chiropractic Healing. It’s FREE and it could save your quality of life or that of someone you love!! Go pick one up right now!
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Visit our Center!

Norton Chiropractic Wellness Center (View Map) at 5670 N. Fresno St. Ste. 102 in Fresno, Calif. Call us at (559) 490-9550 or contact us here.

If you are in the California Central Valley call Norton Chiropractic Wellness Center at 559-490-9550 or visit us online at www.DrMatthewNorton.com for a virtual tour and to schedule an appointment to see if we can help you.

You will also appreciate the valuable tools on the Learning Resources page of the website if you are not in our area!

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Healing Hints

  1. Have you heard negative opinions about chiropractic from sources most likely unfamiliar with our health and life-changing work? Were you aware there was a planned, purposeful, and unfounded attack on our knowledge and credibility? Has this background noise of antagonism influenced your decision-making or that of others in your environment? Please pass this information along to them.

  2. Don’t allow a cultural consensus or individuals around you to limit your choices for resolving pain and regaining health. Keep learning and thinking for yourself!

  3. Don’t wait any longer! Schedule a simple, inexpensive spine and nervous system evaluation for yourself and your family today. Invest some time and money into caring for your health now or you may end up paying dearly on many levels later.

  4. Call 559-490-9550 to find out about our free educational classes. If you attend first and learn more about our work and how it may help you, we will offer you a NO-COST/NO OBLIGATION evaluation to find out exactly what your nervous system status is. Call 559-490-9550 today.

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About Dr. Norton

Dr. Norton unites his passion for learning, teaching, and healing with a compassion for those who are struggling with pain and illness or not performing at their peak. He brings to his work a high level of academic achievement and cutting-edge bodymind research. However, he also brings a deeply caring heart transformed by difficult personal life experiences. Read more.


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Dr. Matthew NortonTelephone (559) 490-9550
Copyright © 2006, Matthew Norton, D.C.. All rights reserved. For reprint or republication permission (in whole, or in part), please contact us at (559) 490-9550 or contact us here.

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