How We Work

We help you to regain your health and maximize your quality of life, then empower you to sustain and expand it amidst life’s daily challenges and stresses. 

Since 1983 I have helped thousands of motivated individuals to discover and live the possibilities of vitality and peak performance through enhanced body/mind health. I bring a positive, dynamic, high-energy healing focus to my patients each day.

Our Unique Approach

Are you passionate about the value of your health? The value of you, having a high level quality of life lived with vitality and expanded capacity?  Because we are.  We absolutely love what we do - helping as many people as we can to live as fully and freely as possible, unconstrained by pain and illness.

Our office has an incredibly fun, positive, and upbeat ambience.  The open environment is very conducive to learning, healing support and prompt service.  Research and patient experience are demonstrating the immense value of these factors in health recovery. Our office is designed and has been proven to be comfortable and fulfilling for people of all ages (infants to seniors) and personalities.

We believe we are set apart from the medical model and most of our chiropractic colleagues for the five following reasons:

2. Our Focused Intent

Our primary concern is enhancing your quality of life, through the freeing of stress-induced blockages of energy and information.  We do not focus our care, as the majority does, upon treatment of the conditions that result from a diminishing of your vital capacity, nor upon the pain or other symptoms, which sometimes follow.

Instead, we discover and correct the underlying nervous system disturbance, which sets the stage for pain, illness, and sub optimal performance. This intent helps us to provide a true solution versus a symptom mask, often sparing your body possible drug side effects.

3. Our Assessment Methodology

We utilize state-of-the-art computer diagnostic assessments to verify the presence of nervous system interference and to guide us in the corrective process.  This has truly been the missing link. This involves both SEMG (Surface Electromyography) and Thermography.  They are powerful clinical tools, which have more commonly been used for academic research purposes.

In fact, SEMG originated with NASA as a means of gauging astronaut responses to stressful environmental demands.  This is invaluable information for all people, especially those with pain and illness, to measure the extent of injury and stress interference with nervous system function.

This technology is very accurate, scientifically sound, safe, and remarkably affordable.  We combine this with precise biomechanical x-rays specific enough to clarify the spinal source of your problem.  In this way we marry the evaluation of structural and functional health, which is extremely rare in chiropractic and all of health care.

These scientific evaluations finally answer the questions and concern about the extent of patient problem, level of improvement as care proceeds, appropriate frequency of adjustments and how long an individual can benefit from further care.  All recommendations and determinations of progress are based upon objective measures, rather than feelings that can be very misleading, just like with dental cavities, heart disease and cancer.

4. Our Corrective Technique

We provide a true 21st century approach to spinal adjusting which is called Torque Release Technique (TRT) involving the unique Integrator instrument.  Rather than forcing the spine, the focus is upon resetting the disrupted nervous system.   Unlike other methods, TRT and the Integrator were developed directly from scientific research.

The study related TRT chiropractic care with enhanced state of well-being.  It was conducted in a large in-patient addiction hospital in Florida and demonstrated powerful reductions in anxiety and depression believed to be due to enhanced neurochemistry secondary to spinal correction.  The results were so impressive the study was published in two prestigious science journals, Nature, as well as the Journal of Psychoactive Drugs.

This method is gentle, very precise, and corrects imbalances from head to toe.  We are extremely rare in all of central California in providing this powerful, quality of life enhancing service.   This system of analysis is unique in providing changing adjustments specific for each day so that your progress doesn’t plateau. We provide correction rather than a band-aid and we prove it. 

5. Our Healing Environment

We have developed a staff and office environment that is open, caring and friendly.  We are dedicated to imparting knowledge that empowers you and invites your participation in your healing process. Dr. Matthew Norton has over twenty years of experience in providing the highest quality patient care based upon cutting edge research. It is his passionate pursuit to help as many people as possible to fully express their body, mind, and spirit potential.

Expected Healing Results

If you receive an evaluation and expert opinion in our office, you will most likely have the experience of countless others who have stated that they had never had such a thorough assessment and had never learned so much about the status of their condition.  This is important since most people have received previous care elsewhere which didn’t seem to resolve their concerns.

They often didn’t fully understand their fundamental problem.  You can expect in our office to clearly know your needs and options for care to reach your specific goals.  We provide short-term game plans for success followed by reassessments to measure progress toward your goals and then new game plans.

Results With Back (Musculoskeletal) Pain

If you are like the vast majority of people seeking our assistance, you are suffering from back or neck pain, headaches, and other complaints typically associated with chiropractic in our culture.  If these are the types of symptoms you are experiencing, whether from auto accidents, lifting injuries, protracted computer work, mental/emotional stress from work or home, or unknown causes, we are very likely to have real solutions for you.

You may be taking prescription or over the counter medication. This approach may or may not have provided you with some symptom relief. However, you do know that you are not solving the real issue and that even short-term drug use can have nasty consequences. You might have been able to make some progress with rest, exercise, acupuncture, physical therapy or even some form of chiropractic.

Chances are though that you have not yet had the underlying nervous system condition detected and addressed. This is our specialty. As a result, if you work with us, what we have seen in our practice are patients reporting significant improvement if not complete resolution of these conditions.  In addition to the symptom easing, we are verifying the return of normal function through our computer testing and re-check x-ray.

Results With Non-Back Pain and Various Illnesses / Diseases

Most people are not yet accustomed to thinking about knee or abdominal pain, allergies or asthma, digestive disturbance or cancer, colds or infertility as expressions of spinal dysfunction. However, think about Superman. The star of the movies, Christopher Reeve, that is. What happened to him some years back? He was thrown from a horse and fractured the upper vertebrae in his neck. Immediately, he was unable to breathe without external assistance and lost normal bowel and leg function.

The key question is, “did he injure these body parts”? The answer is no, he injured his nervous system, which is the critical lifeline of communication connecting brain instructions to all of our normal vital functions. I contend that the same is true for the rest of us. But rather than a light switch suddenly going off (as it did for Christopher), our    self-healing life force is being diminished gradually like a rheostat. This is a result of ongoing injuries and stress.

The approach you are currently taking (medication, surgery, therapy or manipulation) is most likely targeting your symptoms or disease. However, if you have nervous system interference (usually without knowing it), then whatever else you may be doing to treat your condition will fall short of what you need to truly regain your health. The interference must be detected and removed to allow you to attain to your God-given potential for wellness.

If you choose to work with us we will help to clear your interference as we have with thousands of others. We have consistently seen the evidence and received feedback from patients who have had their expectations exceeded. Our personal experience and increasing research studies, have demonstrated success especially with immune system enhancement (colds to cancer), improved digestion and respiration, and significant progress with ADHD, anxiety and depression. We would love to help you.

Results With Peak Performance/ Enhanced Well-Being

An increasing number of top athletes and performers now understand and receive the benefits of corrective chiropractic. People in various life stages with differing needs are also receiving powerful benefits. Businesspeople may need expansive creativity while pursuing the pinnacle of achievement. Homemakers may require more energy to keep pace with their kids. Spiritual seekers may desire to keep the communication line to God as clear as possible. Students may wish to maximize intellectual clarity and memory. All systems function better with optimal nervous system communication.

We have helped people of all ages involved in a broad array of life pursuits to feel better physically and emotionally which they have reported has also permitted enhancements in their mental and spiritual lives. This has often dramatically been the case for patients who have been under wellness care for months to years on some regular basis. Less sickness and improved energy, vitality and enthusiasm have been at the core for many and greater balance, flexibility and agility for others.

If you choose to work with us, there is a realistic hope that these could be your results.

:: Now that you have a better idea of how we work and the kind of results you can expect from our care, please click here to find out about Our Services and Care Options.